Monday, October 22, 2012

Advertising Recall Rates vs Branded Merchandise - Who Wins?

People are flooded with advertising everyday. They tune out radio and tv ads, flip through magazine pages while waiting in the doctor's office and skip online ads. However when the advertising comes in a form someone can use they are more likely to appreciate it and remember the message the brand intended to convey.

Recall Rates

  • Website Banner Ads - 27%
  • Print & TV Ads - 53%
  • Promotional Products - 78%
(source Hope Hopkins - Research Analyst)


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  2. Should there be another persuasive post you can share next time, I’ll be surely waiting for it. website design