Several studies show that logoed items are highly favored by recipients and are used frequently. I've personally gone into several meetings were someone in the group will say "I love that waterbottle or I still use the bag we got a few years ago". In fact in Warren Buffett's biography The Snowball, he said that his favorite thing about going to the summit in Sun Valley was the free polo shirt! So why do logoed items get a bad rap? It's because companies often scrounge around before a trade show, meeting or event to come up with a cheap way to give out a lot of merchandise, which always tends to backfire and leads to people in organization saying "Well that was a waste of money". Instead of getting that kind of reaction use the opportunity to align your marketing strategy and turn your logoed items into a valuable marketing tool. Here are a few simple but critical steps to take
- Determine your target audience and your budget
- Collaborate with your logoed merchandise person to select products that are useful and relevant to the nature of your business, event or meeting.
- Order products from a reputable company to ensure good quality. Don't skimp and select cheap quality items to save a few pennies. It' your brand on the item and it's reputation will suffer if you look cheap.